Like other dictators, Mao Zedong exploited his own personality cult. This video examines the grip he had on China’s population during the fear and hysteria of the Cultural Revolution. Citizens carried copies of his ‘Little Red Book’, attended study classes on Mao Zedong Thought and acquired vast quantities of Mao merchandise that glorified their leader. Ironically, religion was outlawed and replaced by the godlike adoration of Chairman Mao.