This video is a discussion between Sadhana Smiles and psychologist Eve Ash about brand marketing and how it reflects product and service image. A brand is a promise wrapped up in an experience. With so many brands competing for our attention, businesses need to understand the importance of "cutting through", creating an experience through knowing and researching what your clients are seeking, measuring the success of your business baseline, processes and training, determining what needs to be changed and how to make the entire arc engaging for all.