Featuring a dynamic and thriving cafe business, this video documents the process of establishing a small business in a competitive market. In telling their story, the owner-operators highlight the many personal, practical and legal considerations involved in starting a business, and identify the factors that have been critical to their early success. Topics covered include: - Personal features needed to start a business - Identifying and planning business opportunities - Assessing and monitoring the target market - Establishing a competitive advantage - Cost control and financial management - Legal responsibilities - Supply networks - Staffing.